Privacy policy

Last Updated: March 2, 2025

This Privacy Policy outlines how CKICH (“Website,” “we,” or “our”) collects, uses, and discloses your personal information when you access and use our services, purchase products from CKICH.com (“Website”), or otherwise communicate with us in relation to the Website (collectively referred to as the “Services”). In this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a Website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Website, update the “Last Updated” date, and take any other measures required by applicable law.

How We Collect and Use Your Personal Information

To provide Services, we collect information about you from various sources, including information collected within the past 12 months, as described below. The information we collect and use depends on how you interact with us.

Except for the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, fulfill any applicable terms of service, and protect or safeguard the operation of the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Website and how you use our Services. When we use the term "personal information," we mean information that can identify you, describe you, or be associated with you. The following section describes the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you provide directly to us through our Services may include:

• Contact Information including your name, address, phone number, and email address.
• Order Information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information including your username, password, security questions, and other information used for account security purposes.
• Customer Support Information including information you choose to include in your communications with us, such as messages sent through the Services.

Certain features of the Services may require you to provide specific information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, network connection information, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Lastly, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Website and Services, such as CKICH.
• Our payment processors, who collect payment information (e.g., bank account, credit card or debit card information, billing address) to process your payments, fulfill your orders, and provide the products or services you requested in fulfillment of our contract with you.
• When you visit our Website, open or click on emails we send, or interact with our Services or advertisements, we or third parties we partner with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, SDKs, third-party libraries, and Cookies).

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the section below: Third-Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide Services, fulfill our contract with you, including processing your payments, shipping your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipments, progressing return and exchange processes, and performing other features and functions related to your account. We may also enhance your shopping experience by linking your account with other CKICH services you may choose to use. In this case, CKICH will process your information in accordance with its privacy policy and consumer privacy policy.

• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional information via email, text message, or mail, and showing you advertisements for products or services. This may include using your personal information to better personalize services and ads on our Website and other sites. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interest in selling products, as per GDPR Article 6(1)(f).

• Security and Fraud Prevention: We use your personal information to detect potential fraud, illegal activities, or malicious activities, investigate them, or take action. If you choose to use our Services and register an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the European Economic Area, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our Website for you and other customers, as per GDPR Article 6(1)(f).

• Communicating with You and Improving Services: We use your personal information to provide customer support and improve our Services. This is our legitimate interest, enabling us to respond to your needs, provide efficient service, and maintain our business relationship with you, as per GDPR Article 6(1)(f).

Cookies

Like many websites, we use Cookies on our Website. For specific information about Cookies used through CKICH to support our store, see https://www.ckich.com/legal/cookies. We use Cookies to support and improve our Website and Services (including remembering your behaviors and preferences), run analytics, and better understand user interactions with the Services (in line with our legitimate interest in managing, improving, and optimizing Services). We may also allow third parties and service providers to use Cookies on our Website to better personalize services, products, and ads across our Website and other sites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to delete or block Cookies. Please note that deleting or blocking Cookies may adversely affect your user experience and may cause certain services (including specific features and general functions) to malfunction or become unavailable. Furthermore, blocking Cookies may not fully prevent us from sharing information with third parties (e.g., our advertising partners).

Our Website also recognizes Global Privacy Control (GPC) signals, so you can choose to opt out of certain uses or disclosures of your information. If you notify us of your preferences via GPC, we will treat such signals as a valid opt-out request for the device and browser used to access the Website. If we can link the device sending the signal to a CKICH account, we will also apply this opt-out request to that account. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Aside from Global Privacy Control, we cannot recognize other “Do Not Track” signals sent by your web browser or device.

How We Disclose Personal Information

In certain situations, we may disclose your personal information to third parties for contract fulfillment, legal purposes, or other reasons specified in this Privacy Policy. These situations may include:

• Disclosing to third-party vendors who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, shipping, and delivery).
• Disclosing to business and marketing partners to provide you with services and advertisements. Our business and marketing partners will use your information according to their own privacy statements.
• When you instruct or request us to disclose specific information, such as for shipping your products or through your use of social media widgets or login integrations, and with your consent.
• Disclosing to our affiliates or within our corporate group, as necessary to conduct our business operations legitimately.
• Disclosing for business transactions like mergers or bankruptcies, complying with legal obligations (including responding to subpoenas, search warrants, and similar requests), enforcing any applicable terms of service, and protecting the operation of the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of user personal information and sensitive personal information in the past 12 months to fulfill the purposes outlined in the section “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

We do not use or disclose sensitive personal information for profiling purposes or without your consent.

Third-Party Websites and Links

Our Website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or are responsible for the privacy or security of these websites, including the accuracy,